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<a href="editor.html">editing</a>&nbsp;&nbsp;&nbsp;&nbsp; <a href="kramer.html">interviews</a>&nbsp;&nbsp;&nbsp;&nbsp; <a href="review.html">reviews</a>&nbsp;&nbsp;&nbsp;&nbsp; <a href="translation.html">translations</a>&nbsp;&nbsp;&nbsp;&nbsp; </b> </font> </p> <font size="2"><b> <hr> <p style="line-height: 150%"> <a href="http://meidling.vhs.at/">VHS Meidling</a> - Marketing Konzept</b><br><br> Die strategische Neupositionierung der Volkshochschule Meidling erfolgte in drei Phasen:<br><br> 1) Analyse des Status Quo in drei Kernfeldern: <br><br> - Image<br> - Kursqualität<br> - Informationssysteme<br><br> 2) Entwicklung & Definition Mission & Leitbild:<br><br> - emotional<br> - pädagogisch<br> - marktrelevant<br><br> 3) Drei-Phasen-Konzept:<br><br> - Basis für Entwicklung CI/CD <br> - Implementierung Fokus strategisches Marketing<br> - Massnahmenkatalog in Jahresplanung nach Zielgruppen, Themen & Medien differenziert<br><br> <b><a href="mailto:info@transculture.org">contact</a></b> <p style="line-height: 150%"> <hr> <p style="line-height: 150%"> <b><a href="www.omv.com">OMV</a> - Content-Kommunikation mit AHS</b> - in Kooperation mit &nbsp;<b><a href="http://www.instinct-domain.com">Instinct Domain</a></b><br><br> Die OMV stellt den AHS-Oberstufen in Österreich wissenschaftlich aufbereitete Materialien zu Unterrichtszwecken zur Verfügung. Im Rahmen eines neu angelegten Kommunikationskonzepts wurden die Materialien thematisch, inhaltlich und medial neu aufbereitet. Die phasenweise Umsetzung hatte zum Ziel den gesamten Content über die Online-Plattform der OMV Website anzubieten.<br><br> <b><a href="mailto:info@transculture.org">contact</a></b> <p style="line-height: 150%"> <hr> <p style="line-height: 150%"> <b><a href="http://www.sankt-martin.at/">St. Martin im Mühlkreis</a>&nbsp;Tourismus- und Ortsentwicklungskonzept&nbsp;</b><p style="line-height: 150%"></p> <p style="line-height: 150%"> Das Konzept verknüpft die Neu-Positionierung der Gastronomie im Ortszentrum mit bestehenden touristischen Attraktionen. Es intgegriert die Produktion lokaler Bio-Landwirte in das bestehende touristische Angebot. In einem ersten Schritt wurde ein Tagespaket in Kooperation mit Busreiseunternehmen realisiert. Mittelfristiges Ziel ist neben der touristischen Entwicklung die Verbesserung der Lebensqualität für die Bevölkerung und die erhöhte Attraktivität von St. Martin als Neusiedlungsgebiet. <p style="line-height: 150%"></p> <p style="line-height: 150%"> <b><a href="mailto:info@transculture.org">contact</a></b> <br><hr> </font> </p> </td> </tr> <tr> <td width="30" height="38">&nbsp;</td> <td width="120" height="38">&nbsp;</td> <td width="31" height="38">&nbsp;</td> <td width="120" height="38">&nbsp;</td> <td width="30" height="38">&nbsp;</td> <td width="120" height="38">&nbsp;</td> <td width="30" height="38">&nbsp;</td> <td colspan="4" valign="top" align="right" height="38"> <table width="66%" border="0" cellspacing="1" cellpadding="0" height="11"> <tr> <td align="right"><font size="2"></font></td> </tr> </table> </td> </tr> </table> </td> </tr> <tr> <td bgcolor="#000000" align="center"><img src="img/footer.gif" width="800" height="23" usemap="#Map" border="0"></td> </tr> </table> </td> </tr> </table> </center> <map name="Map"> <area shape="rect" coords="661,7,776,18" href="mailto:info@transculture.org"> </map> </body> </html>